This program sets girls on a path of becoming critical media consumers and creators of media. Girls celebrate positive roles for girls and women in media, investigate different types of media, consider fiction versus nonfiction media content, practice creating their own media messages, and discuss issues of concern such as violence and stereotypes in media.

This program further builds girls’ analytical and creative skills. Girls investigate the use of slogans, logos, merchandising, and target marketing in media and consider the realness of reality TV; find ways to overcome bias in the news; practice creating strong, smart, and bold characters in TV shows and media campaigns; and tackle issues of concern such as beauty, diversity, and stereotypes in media.

This program gives girls critical practice in deconstructing obvious and hidden media messages and questioning the media’s focus on appearance and a narrow definition of beauty. Girls explore the variety of media available to them and go on to experiment with character development and storyboarding; consider the relevance of news media; and investigate the use of brand names, logos, and other marketing tools. In addition, girls explore careers in a variety of media fields and learn how to influence the media by communicating their opinions to those in power.

This program involves girls not only in analyzing messages, but also in changing the messages. Girls create and edit storyboards for music videos and reality TV programs, conduct audits of magazines for advertising content and of newspapers for equity in gender coverage, consider the biases in various news sources, develop political campaign slogans and materials, and screen films made by and about women.